Brightwheel Social Media Affiliate Program Terms and Conditions

Brightwheel Social Media Affiliate Program Terms & Conditions 

This Agreement governs participation in the Brightwheel Social Media Affiliate Program (the “Program”), operated by DSSV, Inc. dba brightwheel (“brightwheel,” “we,” or “us”). By applying to, enrolling in, or participating in the Program, you (“Affiliate” or “you”) agree to these Terms.

1. Program Overview
The Program rewards eligible content creators and social media influencers who promote brightwheel to their early education related audiences. Affiliates promote brightwheel and instruct their followers to reference the Affiliate’s name when beginning a demo with brightwheel. If a Qualified Referral is properly attributed to the Affiliate, the Affiliate will receive a $50 Amazon gift card reward (a “Reward”).

2. Definitions
Affiliate: An individual or entity approved by brightwheel to participate in the Program.

New Customer: A childcare or preschool program (serving ages 0-5) located in the US or Canada that (a) has not held a brightwheel paid subscription, demo, or trial and is not under an active sales opportunity with brightwheel within the prior 12 months, and (b) meets brightwheel’s eligibility criteria.

Qualified Referral:   A New Customer who: (i) uses the Affiliate’s name during a brightwheel hosted demo and we can verify attribution to the Affiliate, (ii) purchases a brightwheel Premium subscription, (iii) remains a paying customer for 90 consecutive days after the start of billing, and (iv) is not refunded, canceled, charged back, or otherwise deemed invalid by brightwheel in its discretion.

Attribution Window: Unless otherwise stated in writing, the earlier of 60 days from the demo date where the customer identifies the Affiliate.

Brightwheel or the Company: DSSV, inc. dba brightwheel.

3. Enrollment and Eligibility
To participate in the Program, you must be at least 18 years of age, maintain a public-facing social media account relevant to early education, and reside in the United States or Canada. All applications are subject to brightwheel approval in our sole discretion. Only one Affiliate account may be maintained per individual or business. We may require identity verification and deny or revoke enrollment for any reason.

4. Referral Eligibility Criteria
To qualify as a Qualified Referral, the prospective customer must:

  1. Be a New Customer operating a childcare or preschool program for ages 0-5 in the US or Canada;
  2. Purchase a brightwheel Premium at the then current pricing and commence paid billing;
  3. Be attributed to the Affiliate within the Attribution Window via the verified name mentioned at the demo; and
  4. Remain in good standing for 90 consecutive days after billing starts.

Ineligible: existing customers, renewals, upgrades, or add-ons; customers acquired through resellers or non-Program channels, free trials that do not convert; duplicates (only one Affiliate can receive attribution – verified demo mention generally controls); referrals combined with conflicting promotions; fraudulent, incentivized or coerced signups.

Brightwheel’s eligibility and attribution determinations are final.

5. Affiliate Responsibilities & Compliance
You will:

  • Promote brightwheel truthfully, accurately, and professionally.
  • Use only approved brand guidelines and claims about features, pricing, or offers; no misleading or comparative claims that you cannot substantiate.
  • Comply with all applicable laws, rules, and platform policies, including:
    • FTC Endorsement Guides (US)
    • Competition Act and Ad Standards (ASC) Influencer Marketing Disclosure Guidelines (Canada)
    • CAN-SPAM (US) and CASL (Canada) for any email or applicable messages / communications;
    • Privacy and data laws (e.g. CPRA in California; PIPEDA in Canada)
  • Not target or solicit children; your content must be directed to adults. Do not collect, share, or publish personal data about children.
  • Comply with anti-bribery/anti-corruption laws (e.g. FCPA/CFPOA). Do not offer anything of value to third parties to improperly influence a purchasing decision.
  • Maintain records of your Program-related promotional content and disclosures for the applicable requisite period and provide them to brightwheel upon request (at minimum 2 years).

We may provide an optional script for your advertising. If you create your own content it must be consistent with our brand and these terms (including not tarnishing or damaging brightwheel’s reputation or credibility).

6. Required Disclosures
You must clearly and conspicuously disclose your material connection to brightwheel on every post, story, or video that promotes brightwheel (e.g. #ad, #sponsored, #affiliate).

  • Stories/Reels/Shorts: Put the disclosure as an on-screen overlay readable on every frame where brightwheel is promoted.
  • Videos: Include a verbal disclosure and an on-screen disclosure at the beginning; also include the disclosure in the description.
  • Referral Terms: You must include, or directly link to, the official Referral Terms and Conditions page provided by brightwheel in all content where the promotion or discount is mentioned.
  • Captions/Posts: Each post must include both (a) the disclosure hashtags noted above and (b) a clear statement of the referral eligibility requirements (e.g., “Offer valid for new Premium subscribers only, and U.S./Canada programs”).
  • Disclosures must be in the same language as the content and easy to understand.
  • If you are located in, or targeting residents of, Quebec, you are responsible for complying with French-language requirements for commercial communications and disclosures.

7. Content Guidelines & Brand Safety
You may not post or share content that is defamatory, obscene, harassing, discriminatory, illegal, or that infringes others’ rights. Do not depict unsafe practices. We may require edits or takedown of any content that misrepresents our brand or conflicts with our values.

8. Prohibited Conduct
You may not:

  • Bid on brightwheel’s brand terms, trademarks, or misspellings in paid advertising campaigns, including Google Ads and social ads; buy competitors’ names to imply affiliation.
  • Use cookie stuffing, bots, forced clicks or other fraudulent methods.
  • Send unsolicited emails, DMs, or spam; any outreach must comply with the applicable laws and platform rules.
  • Create or use fake accounts or impersonate brightwheel; direct-linking ads to our domain without our written approval is prohibited.
  • Sub-affiliate, broker, rent, or sell your Program access without our prior written consent.

9. Brand & Content License
We grant you a limited, revocable, non-exclusive license to use our pre-approved logos, marks, and assets solely to promote brightwheel under this Program. Do not alter or misuse our marks. You grant brightwheel a worldwide, royalty-free, non-exclusive license to repost, display, and link to your Program-related content (including your handle and likeness) for Program marketing and customer education purposes, subject to platform terms. We will remove upon reasonable written request.

10. Rewards and Payment
Amount: You will receive a $50 Amazon gift card for each Qualified Referral. Amazon is not a sponsor or otherwise affiliated with the Program.

Timing: Rewards are issued within 30 days after we verify that the Qualified Referral has completed 90 consecutive days of paid service in good standing.

Adjustments: No Reward for refunded, canceled, charge-backed, or invalid signups. We may withhold, offset, or claw back Rewards for returned or invalidated referrals or suspected abuse.

Tax Forms: You are responsible for all taxes. We may require certain tax forms and other information before issuing Rewards and may report payments as required by law.

11. Term, Termination, and Suspension
This Agreement begins on September 1, 2025, and ends on December 31st, 2025 (the “Term”), unless extended by us in writing. Either party may terminate at any time for any reason upon written notice (email suffices).  We may suspend or terminate immediately for fraud, misrepresentation, violation of these Terms, brand-safety risk, or legal compliance concerns. Upon termination, you must stop using our brand assets and remove Program references promptly.

12. Confidentiality & Privacy
Non-public information we provide (such as performance data, internal strategies, pre-release materials) is confidential; do not disclose it. Do not share personal data of prospects or customers with us except through brightwheel-approved forms or processes and only as permitted by law. Do not collect or transmit children’s personal data.

13. Indemnification
You will indemnify, defend, and hold harmless brightwheel and its affiliates, officers, employees, and agents from any claims, damages, liabilities, costs, and expenses (including reasonable attorney’s fees) arising from your content, your Program activities, your breach of these Terms, or your violation of law or third party rights. 

14. Limitation of Liability
To the maximum extent permitted by law, brightwheel is not liable for indirect, special, consequential, exemplary, or punitive damages. Our total liability for any claim relating to the Program will not exceed $100 USD.

15. Independent Contractor
You are an independent contractor, not our employee, partner, or agent. You may not bind brighwheel to any obligations or commitments.

16. Modification of Terms
We may modify the Program or these Terms at any time. Material changes will be communicated (e.g., by email or in-product notice) and become effective upon posting or the stated effective date. Your continued participation after the changes take effect constitutes acceptance.

17. Governing Law
These Terms are governed by the laws of the State of California, without regard to its conflict of law provisions. The exclusive venue for any action arising out of or relating to these Terms is the state or federal courts located in San Francisco County, California, and the parties consent to those courts’ jurisdiction. If you are a Canadian Affiliate, you also consent to those courts and the application of California law.

18. Other Terms

You may not assign these Terms without our written consent; we may assign to an affiliate or in connection with a corporate transaction. Our failure to enforce any provision is not a waiver. If any provision is unenforceable, the remainder remains in effect. Sections 9–15 and 17-18 survive termination. These Terms constitute the entire agreement regarding the Program and supersede any prior or contemporaneous understandings.

19. Contact Information
For questions or additional information about the Program, please contact:
Heidy Lara
Affiliate Program Lead – brightwheel
affiliates@mybrightwheel.com