A Guide to Childcare Hiring: How to Attract and Keep Quality Staff

Improve your childcare hiring process and learn how to attract, interview, and retain quality staff to build a strong and dedicated team.
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Finding qualified, passionate educators is one of the most significant challenges for any childcare director. The people you hire directly influence the quality of care, your program's reputation, and its overall success. A strategic hiring process isn't just about filling a vacancy; it's about building a team that can create a nurturing and effective learning environment.

This guide provides a comprehensive roadmap for attracting, interviewing, and retaining the best childcare staff. By refining your approach at each stage, you can build a team that is dedicated, skilled, and aligned with your program's mission.

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The Childcare Director's Complete Toolkit for Hiring Great Staff

Use this toolkit to interview qualified candidates and hire the best educators for your childcare program.

How to attract quality childcare staff

The hiring process begins long before you post a job opening. Attracting top talent requires a thoughtful strategy that showcases your program as an exceptional place to work.

Write a comprehensive job description

A clear and detailed job description is your first opportunity to attract the right candidates and filter out those who are not a good fit. It sets clear expectations and communicates the value of the role.

Your job description should include:

  • A clear job title: Use specific titles like "Lead Preschool Teacher" or "Assistant Toddler Teacher" to define the role clearly.
  • An engaging summary: Briefly describe your program's mission and what makes it a great place to work.
  • Daily responsibilities: List the primary duties, such as curriculum planning, communicating with families, and maintaining a safe classroom environment.
  • Required qualifications: Specify necessary certifications, educational background, and years of experience. For example, mention if CPR and first aid certification are mandatory or if a degree in early childhood education is preferred.
  • Preferred skills: Mention desirable skills, such as "experience with a play-based curriculum" or "strong communication skills."

Utilize multiple recruitment channels

To find the best candidates, you need to cast a wide net. Relying on a single channel can limit your pool of applicants.

Consider using a mix of the following recruitment channels:

  • Online job boards: Post on popular sites like Indeed and LinkedIn, as well as industry-specific boards.
  • Local colleges: Connect with early childhood education departments at nearby colleges and universities to find recent graduates.
  • Referrals: Encourage referrals from current staff and families, as they often lead to high-quality candidates who are a good cultural fit.
  • Community and professional groups: Share your job opening in local childcare professional organizations and online community forums.

Offer competitive compensation and benefits

Salary and benefits are major factors for job seekers. Research local salary benchmarks for similar roles to ensure your compensation package is competitive.

Beyond salary, highlight other benefits that make your program attractive, such as:

  • Health insurance
  • Paid time off and holidays
  • Opportunities for professional development
  • A positive and supportive work culture

Highlight your workplace culture and values

Showcase what makes your childcare program a special place to work. Your culture is a powerful selling point that can attract candidates who share your values. Mentioning the tools you use can also be a significant advantage. Two out of three teachers prefer to work at a program that uses brightwheel, as it helps streamline administrative tasks and improve communication with families.

Teacher sits with young child at a table, reading a picture bookSource

How to interview childcare candidates

An effective interview process helps you identify candidates who have the right skills, experience, and temperament to excel in a childcare setting.

Prepare structured interview questions

Consistency is key to a fair and effective interview process. Create a standard list of questions to ask every candidate for a particular role. This allows you to compare applicants on the same criteria and reduces the risk of unconscious bias.

Ask scenario-based questions

Scenario-based questions reveal how a candidate might handle real-life situations. Their answers provide insight into their problem-solving skills, judgment, and understanding of child development.

Here are some examples:

  • "How would you handle a conflict between two toddlers over a toy?"
  • "Describe how you would communicate a difficult update to a family."
  • "What would you do if you noticed a child was struggling to participate in group activities?"

Evaluate their understanding of key childcare principles

During the interview, probe the candidate's knowledge of fundamental childcare concepts. This ensures they have the foundational understanding needed to provide high-quality care.

Key topics to cover include:

  • Child development: Ask about age-appropriate activities and developmental milestones for the age group they would be working with.
  • Safety protocols: Inquire about their knowledge of safety procedures, emergency plans, and hygiene practices.
  • Inclusive practices: Discuss their experience working with children from diverse backgrounds and with varying needs.
  • Family communication: Assess their approach to building positive and collaborative relationships with families.

Teacher with three children in music class.Source

How to onboard new childcare staff effectively

A strong onboarding process is crucial for retention. It sets new hires up for success by integrating them into your team and culture from day one. An effective plan can be broken down into 30-day increments.

The first 30 days: Foundations and integration

This initial period can focus on essential training and cultural immersion. The goal is to make the new hire feel welcome and prepared for their role.

Key activities include:

  • Completing all required paperwork and background checks.
  • Reviewing the staff handbook, safety procedures, and emergency protocols.
  • Introducing the new hire to the team, children, and families.
  • Assigning a mentor or buddy to provide support and answer questions.

Days 30-60: Building confidence and skills

The second month is about applying knowledge in a practical setting and receiving constructive feedback. This phase helps build confidence and refine skills.

Key activities include:

  • Holding a 30-day check-in to discuss progress, challenges, and questions.
  • Providing regular, constructive feedback and positive reinforcement.
  • Encouraging participation in team meetings and curriculum planning.

Days 60-90: Fostering growth and autonomy

By the end of the first 90 days, the new employee will feel like a confident and integrated member of the team. This final stage of onboarding focuses on long-term growth.

Key activities include:

  • Conducting a 90-day performance review to provide formal feedback.
  • Discussing long-term goals and professional development opportunities.
  • Acknowledging their contributions and celebrating their progress.

Childcare hiring: Frequently asked questions (FAQs)

What are the most important qualities to look for in a childcare worker?

Look for patience, empathy, strong communication skills, and a genuine passion for working with children. A great candidate is reliable, creative, and has a solid understanding of child development and safety.

How can I choose between two qualified candidates?

When deciding between two quality candidates, a thorough interview can move the needle. Ask all candidates the same questions to maintain a fair and insightful interview process. Listen to each candidate and gauge their experience and approach, then settle on the candidate with the best solutions. 

How important is prior experience when hiring?

Experience is an important factor to consider when hiring childcare workers. Candidates with previous experience in a childcare setting may already have a solid understanding of child development, behavior management techniques, and age-appropriate activities.

However, it is also valuable to consider candidates who may have relevant transferable skills, such as teaching or counseling experience, as they can bring fresh perspectives and unique approaches to childcare.

How can I assess a candidate's ability to create a positive and enriching learning environment for children?

Ask candidates about their approach to curriculum planning, their understanding of child-centered learning, and their experience in implementing engaging activities. Request examples of previous lesson plans or projects they have developed and observe their enthusiasm for fostering curiosity, creativity, and a love for learning in children.

What strategies can I use to attract and retain quality childcare workers?

To attract and retain quality childcare workers, offer competitive compensation packages that include fair wages and benefits. Provide opportunities for professional development and advancement within your program. Foster a supportive and inclusive work environment where staff feel valued and appreciated.

Encourage open communication and feedback, and regularly recognize and celebrate the accomplishments of your childcare team. Implementing work-life balance initiatives and flexible scheduling options can also contribute to employee satisfaction and retention.

Conclusion 

A thoughtful approach to childcare hiring and onboarding is a direct investment in your program's future. By attracting, selecting, and retaining the right people, you create a stable, positive environment where children can thrive. Tools that support your staff, like brightwheel, can streamline administrative tasks and improve communication, allowing your team to focus on what matters most: educating and nurturing children.


Brightwheel is an all-in-one childcare management software that saves time and simplifies operations for early education providers. From billing and parent communication to curriculum and admissions, it combines everything you need in one easy-to-use platform. Trusted by millions of educators and families and backed by a dedicated support team, brightwheel strengthens family connections and ensures seamless operations with reliable performance and robust security. With brightwheel, you’ll spend less time on admin, more time with children.

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