I would say that if you are a new program that you should definitely jump on brightwheel and just experience it. It’s tools that help make your life easier as the owner and director. There’s no reason not to, with the cost and the effectiveness, it’s 100% a yes for me.” Crystal D., Owner & Director at Lil’ Ranch Hands Family Childcare Home in Minco, OK
As I build my new program, the billing features are a game changer. I can easily invoice parents, and everything is automatically tracked—especially helpful come tax season.” Emily K., Owner of Emily Finzen Childcare in Lake Benton, MN
Experience Curriculum allows you to lean into creativity while following the curriculum. It’s all right there, it’s all prepared for you, and then you can lean into it.” Leinani G., Owner of Creative Minds Learning Academy in Bothell, WA
Brightwheel helps us in every way possible. From their onboarding and support team to the features that keep us organized, on track with planning, and communicating smoothly as a team to parents and each other. I couldn't imagine a better management system for our program." Harida H., Administrator at Play Pals Daycare in Maumee, OH
Evaluate accessibility and convenience
A convenient location is a major selling point for busy families. Your childcare program should be easily accessible to both the families you serve and your staff.
- Proximity is key: A site located near residential areas, elementary schools, and major employment hubs will be more attractive to families. This makes drop-offs and pick-ups easier to manage within their daily routines.
- Consider all transportation modes: Evaluate the site’s access to public transportation, the availability of safe and sufficient parking, and the walkability of the neighborhood. Pay attention to local traffic patterns during peak hours to ensure the commute is manageable.
Choosing a site that minimizes travel stress for families and staff can significantly improve satisfaction and retention.
Assess facility size and layout
The physical space of your childcare program must align with your operational and educational goals. The size and layout will directly impact the quality of care you can provide and your capacity for future growth.
- Determine space requirements: Calculate the indoor and outdoor space needed based on licensing requirements and your desired capacity. Licensing regulations often mandate a certain amount of square footage per child.
- Design for functionality: Ensure the layout can accommodate different activities and age groups. An ideal facility has designated areas for classrooms, indoor and outdoor play, administrative offices, and staff breaks.
- Plan for the future: Look for a property with the potential for expansion. Can you add another classroom or extend the outdoor play area if your program grows? Investigating local zoning regulations early will clarify what is possible for a potential site.
Childcare Licensing and Compliance Checklist
Download this free checklist to simplify the childcare licensing process.
Adhere to zoning and regulatory compliance
Navigating zoning laws and licensing regulations is a critical step in daycare location planning. Non-compliance can lead to costly delays or prevent your program from opening altogether.
- Research local requirements: Every municipality has specific zoning laws for childcare programs. Contact your local planning department to understand the regulations for any potential location.
- Meet health and safety standards: Your facility must comply with all state and local health, safety, and accessibility standards. This includes requirements for fire exits, sanitation, and ADA compliance.
- Secure necessary permits: Operating a childcare program legally requires obtaining the correct permits and licenses. This process can be lengthy, so it is important to start early.
Analyze the competition
Understanding the competitive landscape will help you position your childcare program for success. A healthy level of competition can indicate strong demand, but it is important to find a way to stand out.
- Identify existing programs: Map out all the current childcare programs in your target area.
- Evaluate their offerings: Research their curriculum, hours, pricing, and reputation. Read online reviews and speak with local families to understand their strengths and weaknesses.
- Find your unique value: Use this information to differentiate your program. You might offer specialized curriculum, extended hours, or a unique educational philosophy that meets an unfulfilled need in the community.
Factor in financial considerations
A successful childcare program is built on a solid financial foundation. A detailed budget will help you assess the feasibility of a location and plan for long-term sustainability.
- Estimate startup costs: Calculate all initial expenses, including the security deposit, rent, renovations, furniture, and equipment.
- Project operating expenses: Create a detailed forecast of ongoing costs, such as staff salaries, utilities, supplies, insurance, and marketing.
- Develop a financial plan: Use your revenue projections and estimated expenses to build a sustainable financial model. This plan will be essential for securing funding and guiding your business decisions.
Create your location checklist
Making a final decision requires careful evaluation. A location checklist can help you compare potential sites objectively and ensure you do not overlook any critical factors.
- Compile your criteria: Create a comprehensive list of your essential requirements, covering everything from square footage and parking to zoning and budget.
- Evaluate each site: Use your checklist to score each potential location. This provides a structured way to compare your options and identify the best fit.
- Consult with experts: Do not hesitate to seek guidance from professionals. A commercial real estate agent with experience in childcare, a financial advisor, and a legal expert can provide invaluable insights to support your decision-making process.
Position your program for growth
Choosing the right location is a foundational step in building a thriving childcare program. By conducting thorough research and planning with growth in mind, you can create a nurturing and successful environment for the children and families in your community. A strategic approach to daycare location planning ensures that your business is prepared to flourish for years to come.
